Blog
The Racecheck 2024 Awards
Alexandros Tanti • 3 February 2025
With nearly 100,000 reviews collected from participants worldwide, Racecheck is proud to reveal the races that delivered exceptional experiences in 2024.
Let’s say one of your participants rated “Pre-Event Communications” poorly compared to the other criteria, like so ⬇️
How strange… You thought your comms strategy was spot on. So you really want to know how this person’s expectations were not met.
Before, you hoped to get some answers through the public review narrative. This does not happen often because reviewers generalize their impressions of an event when giving a public review.
Welcome Smart Questions
Our algorithms now dynamically monitor how a participant is reviewing an event in real-time, prompting a smart question to dig into the details and insight you need. For example, let’s say you get mostly 4s and 5s out of 5 for most review criteria, but one stands out as an outlier. Our algorithm will dynamically create a question targeting that specific criterion like so ⬇️
A dynamically created question designed to give you the insight you need
The answer is shared privately with the organiser through their Racecheck Dashboard and is not part of the public review.
We cover every single scenario with 1000s of different combinations, producing a question that will give you the answers you need.
Actionable Insights, summarized in a Smart Questions Report
Rather than analyzing every review, the smart questions summary report is also live in your Organiser Dashboard, ready to be downloaded and shared with your team members.
Smart Questions Report accessible via your Dashboard
It gives you a bird’s eye view of all private feedback that your participants left you, with an absolute goldmine of actionable insights for the next edition of your event.
Example Report and Questions asked.
The best insight depends largely on what is being asked and how.
Some may say, “Well I can get the same insight from the post-event survey”.
Surveys can be too general, long and tedious. They are not individualized. While smart questions are not intended to replace formal post-event surveys, they’re designed to cut to the chase and discover the one piece of insight from each participant that will prompt you to make improvements with the biggest impact.
Surveys are a fishnet. Smart Questions are a harpoon gun.
Racecheck’s vision is a holistic approach to feedback management. One where the public review process and the private surveys become one. The beauty and magic of such an approach is that the review process provides the signal for what needs to be asked, and we make sure we ask the important questions.
Try it out, and let us know what you think!
